Bachelor of Science in Business Administration

The business world has changed dramatically in the last decade as globalization has made the management of businesses more complex and demanding. Companies around the world are in need of managers who can operate in a borderless and multicultural environment.

Enderun believes that most traditional business programs do not sufficiently prepare students for the global nature of today’s business environment. The Enderun business program has a global business theme at its core, shaping the content of its courses, teaching methods, industry partnerships, and internships.

Graduates of the Enderun College of Business will have developed an international outlook on life and will be equipped with the skills to start building a global career.

The Bachelor of Science in Business Administration has five majors:

Financial Management

The Specialization in Wealth Management develops skills in financial management in a global context, uniquely preparing graduates for careers in wealth management, an emphasis not available elsewhere. Finance students are exposed to capital and financial markets, asset valuation, and investment portfolio management as well as fundamental concepts in behavioral finance and financial risk management.

Marketing Management

The Specialization in Digital Marketing prepares its graduates to craft effective, relevant, and modern marketing executions by arming them with a practical understanding of buyer behavior, advertising, professional selling and contemporary CRM-Customer Relationship Management.

Operations Management

The Specialization in Business Process Management and Consulting trains students in professional consulting, especially in process improvement and management for multinational business enterprises.

Technology Management

The Specialization in Business Technology Management will help bridge the gap between business and technology departments of an organization in any industry. This program produces forward-thinking graduates with the knowledge and skills in entrepreneurship and technical innovations, necessary to become project leaders and managers any organization.

Sustainability

The Bachelor of Science in Business Administration major in Sustainability aims to cultivate the next generation of leaders to make business decisions with environmental and social responsibility in mind. The course integrates sustainability in every aspect of a business – from strategy and planning, to product development and distribution. It enables students to understand core management skills, while learning to identify appropriate sustainable solutions with a substantial and profitable end goal.

BSBA Faculty

Faculty members of the College of Business, Technology and Entrepreneurship, with their expertise in the field of business either as academics or industry practitioners, reflect leading practices to deliver extensive real-world perspectives to business theory and practice.

INTERNSHIP

Enderun prides itself with giving real-life experience to students. At the College of Business, Technology, and Entrepreneurship students are required to take at least two internships before they graduate. They are advised to take at least one of their internships outside of the Philippines to broaden their horizons, build character and provide a real-life reference to the international nature of the program.

Career Placement

Students in their senior year at Enderun’s BSBA program can seek internship placements at the Office of Career Services. The department will find the suitable job that matches your profile and personal objectives.

BSBA Curriculum

The Enderun Bachelor of Science in Business Administration (BSBA) program provides its students with rigorous training in fundamental professional and business skills, while giving students practical and real-life knowledge through experience-based teaching methods and challenging internships. The Enderun business program’s strong international orientation, cemented by a faculty of foreign academics and industry experts from leading business organizations, prepares students for a career in the global business environment, be it as entrepreneurs or corporate executives. Students also select one among the three majors on which to focus their studies: Financial Management, Marketing Management, or Operations Management.

Major in Financial Management

First Year

Semester 1

BC 109-0 Statistics and Data Analytics 3
BC 102-0 Basic Microeconomics 3
GE 111-0 Purposive Communication 3
GE 112-0 Understanding the Self 3
GE 113-0 Mathematics in the Modern World 3
GE 119-0 Contemporary World 3
BSBA Elec 1 BSBA Elective 1 3
END 101-0 Enderun Experience : Level 1 1
PE 101-0 Fundamentals of Physical Fitness 2
TOTAL UNITS 24

Semester 2

BC 101-0 Intermediate Marketing Management 3
BC 209-0 Business Law – Obligations and Contracts 3
FM 201-1 Banking and Financial Institutions 3
GE 117-0 Ethics 3
GE 115-0 Readings in Philippine History 3
GE 116-0 Science, Technology and Society 3
END 102-0 Enderun Experience : Level 2 1
PE 110-0 Physical Fitness 2 2
TOTAL UNITS 21
Second Year

Semester 1

BC 104-0 Intermediate Financial Accounting Applications 3
BC 211-1 Human Resource Management 3
BSBA Elec 2 BSBA Elective 2 3
FM 304-1 Monetary Policy and Central Banking 3
GE 114-0 Art Appreciation 3
GE 122-0 Literature 3
GE 151-0 Panitikan 3
END 103-0 Enderun Experience : Level 3 1
PE 201-0 Physical Fitness 3 2
TOTAL UNITS 24

Semester 2

BC 208-1 Intermediate Managerial Accounting Applications 3
BC 206-0 Operations Management 3
BC 210-1 International Trade and Agreements 3
FM 202-1 Financial Management – Advanced 3
FM 203-1 Financial Analysis and Reporting 3
GE 152-1 Filipino sa iba’t Ibang Disiplina 3
END 104-0 Enderun Experience : Level 4 1
PE 210-0 Physical Fitness 4 2
TOTAL UNITS 21
Third Year

Semester 1

BC 205-0 Business Communication 3
BC 213-1 Taxation 3
BC 314-1 Good Governance and Social Responsibility 3
GE 118-0 Life and Works of Rizal 3
FM 305-1 Investment and Portfolio Management 3
BSBA Elec 3 BSBA Elective 3 3
END 105-0 Enderun Experience : Level 5 1
NS 101-0 Nat Service Training Program 1 3
TOTAL UNITS 22

Semester 2

BC 103-0 Management Tools & Techniques 3
BC 317 Business Research 3
BC 315-1 Strategic Management 3
FM 306-1 Credit and Collection 3
FM 307-1 Capital Market 3
BSBA Elec 4 BSBA Elective 4 3
END 106-0 Enderun Experience : Level 6 1
NS 102-1 Nat Service Training Program 2 3
TOTAL UNITS 22
Fourth Year

Semester 1

BC 417-1 Feasibility Study 4
FM 408-1 Special Topics in Financial Management 3
BSBA Elec 5 BSBA Elective 5 3
BC 212-1 BSBA Internship 1 3
END 107-0 Enderun Experience : Level 7 1
TOTAL UNITS 14

Semester 2

BC 418-1 BSBA Internship 2 5
END 108-0 Enderun Experience : Level 8 1
TOTAL UNITS 6

Major in Marketing Management

First Year

Semester 1

BC 109-0 Statistics and Data Analytics 3
BC 102-0 Basic Microeconomics 3
GE 111-0 Purposive Communication 3
GE 112-0 Understanding the Self 3
GE 113-0 Mathematics in the Modern World 3
GE 119-0 Contemporary World 3
BSBA Elec 1 BSBA Elective 1 3
END 101-0 Enderun Experience : Level 1 1
PE 101-0 Fundamentals of Physical Fitness 2
TOTAL UNITS 24

Semester 2

BC 101-0 Intermediate Marketing Management 3
BC 209-0 Business Law – Obligations and Contracts 3
OM 201-0 Environmental Management System 3
GE 117-0 Ethics 3
GE 115-0 Readings in Philippine History 3
GE 116-0 Science, Technology and Society 3
END 102-0 Enderun Experience : Level 2 1
PE 110-0 Physical Fitness 2 2
TOTAL UNITS 21
Second Year

Semester 1

BC 104-0 Intermediate Financial Accounting Applications 3
BC 211-1 Human Resource Management 3
BSBA Elec 2 BSBA Elective 2 3
OM 202-1 Inventory Management and Control 3
GE 114-0 Art Appreciation 3
GE 122-0 Literature 3
GE 151-0 Panitikan 3
END 103-0 Enderun Experience : Level 3 1
PE 201-0 Physical Fitness 3 2
TOTAL UNITS 24

Semester 2

BC 208-1 Intermediate Managerial Accounting Applications 3
BC 206-0 Operations Management 3
BC 210-1 International Trade and Agreements 3
OM 305-1 Logistics Management 3
OM 306-1 Facilities Mangement 3
GE 152-1 Filipino sa iba’t Ibang Disiplina 3
END 104-0 Enderun Experience : Level 4 1
PE 210-0 Physical Fitness 4 2
TOTAL UNITS 21
Third Year

Semester 1

BC 205-0 Business Communication 3
BC 213-1 Taxation 3
BC 314-1 Good Governance and Social Responsibility 3
GE 118-0 Life and Works of Rizal 3
OM 304-1 Costing and Pricing 3
BSBA Elec 3 BSBA Elective 3 3
END 105-0 Enderun Experience : Level 5 1
NS 101-0 Nat Service Training Program 1 3
TOTAL UNITS 22

Semester 2

BC 103-0 Management Tools & Techniques 3
BC 316-1 Business Research 3
BC 315-1 Strategic Management 3
OM 307-1 Productivity & Quality Tools 3
OM 203-1 Project Management 3
BSBA Elec 4 BSBA Elective 4 3
END 106-0 Enderun Experience : Level 6 1
NS 102-1 Nat Service Training Program 2 3
TOTAL UNITS 22
Fourth Year

Semester 1

BC 417-1 Feasibility Study 4
OM 408-1 Special Topics in Operations Management 3
BSBA Elec 5 BSBA Elective 5 3
BC 212-1 BSBA Internship 1 3
END 107-0 Enderun Experience : Level 7 1
TOTAL UNITS 14

Semester 2

BC 418-1 BSBA Internship 2 5
END 108-0 Enderun Experience : Level 8 1
TOTAL UNITS 6

Major in Operations Management

First Year

Semester 1

BC 109-0 Statistics and Data Analytics 3
BC 102-0 Basic Microeconomics 3
GE 111-0 Purposive Communication 3
GE 112-0 Understanding the Self 3
GE 113-0 Mathematics in the Modern World 3
GE 119-0 Contemporary World 3
BSBA Elec 1 BSBA Elective 1 3
END 101-0 Enderun Experience : Level 1 1
PE 101-0 Fundamentals of Physical Fitness 2
TOTAL UNITS 24

Semester 2

BC 101-0 Intermediate Marketing Management 3
BC 209-0 Business Law – Obligations and Contracts 3
OM 201-0 Environmental Management System 3
GE 117-0 Ethics 3
GE 115-0 Readings in Philippine History 3
GE 116-0 Science, Technology and Society 3
END 102-0 Enderun Experience : Level 2 1
PE 110-0 Physical Fitness 2 2
TOTAL UNITS 21
Second Year

Semester 1

BC 104-0 Intermediate Financial Accounting Applications 3
BC 211-1 Human Resource Management 3
BSBA Elec 2 BSBA Elective 2 3
OM 202-1 Inventory Management and Control 3
GE 114-0 Art Appreciation 3
GE 122-0 Literature 3
GE 151-0 Panitikan 3
END 103-0 Enderun Experience : Level 3 1
PE 201-0 Physical Fitness 3 2
TOTAL UNITS 24

Semester 2

BC 208-1 Intermediate Managerial Accounting Applications 3
BC 206-0 Operations Management 3
BC 210-1 International Trade and Agreements 3
MM 203-1 Professional Salesmanship 3
MM 307-1 Product Management 3
GE 152-1 Filipino sa iba’t Ibang Disiplina 3
END 104-0 Enderun Experience : Level 4 1
PE 210-0 Physical Fitness 4 2
TOTAL UNITS 21
Third Year

Semester 1

BC 205-0 Business Communication 3
BC 213-1 Taxation 3
BC 314-1 Good Governance and Social Responsibility 3
GE 118-0 Life and Works of Rizal 3
MM 305-1 Advertising 3
BSBA Elec 3 BSBA Elective 3 3
END 105-0 Enderun Experience : Level 5 1
NS 101-0 Nat Service Training Program 1 3
TOTAL UNITS 22

Semester 2

BC 103-0 Management Tools & Techniques 3
BC 316-1 Business Research 3
BC 315-1 Strategic Management 3
FM 306-1 Credit and Collection 3
FM 307-1 Capital Market 3
BSBA Elec 4 BSBA Elective 4 3
END 106-0 Enderun Experience : Level 6 1
NS 102-1 Nat Service Training Program 2 3
TOTAL UNITS 22
Fourth Year

Semester 1

BC 417-1 Feasibility Study 4
MM 408-1 Pricing Strategy 3
BSBA Elec 5 BSBA Elective 5 3
BC 212-1 BSBA Internship 1 3
END 107-0 Enderun Experience : Level 7 1
TOTAL UNITS 14

Semester 2

BC 418-1 BSBA Internship 2 5
END 108-0 Enderun Experience : Level 8 1
TOTAL UNITS 6

Major in Technology Management

First Year

Semester 1

BC 109-0 Statistics and Data Analytics 3
BC 102-0 Basic Microeconomics 3
GE 111-0 Purposive Communication 3
GE 112-0 Understanding the Self 3
GE 113-0 Mathematics in the Modern World 3
GE 119-0 Contemporary World 3
BSBA Elec 1 BSBA Elective 1 3
END 101-0 Enderun Experience : Level 1 1
PE 101-0 Fundamentals of Physical Fitness 2
TOTAL UNITS 24

Semester 2

BC 101-0 Intermediate Marketing Management 3
BC 209-0 Business Law – Obligations and Contracts 3
TM 101-1 Fundamentals of Computer Programming Mgt 3
GE 117-0 Ethics 3
GE 115-0 Readings in Philippine History 3
GE 116-0 Science, Technology and Society 3
END 102-0 Enderun Experience : Level 2 1
PE 110-0 Physical Fitness 2 2
TOTAL UNITS 21
Second Year

Semester 1

BC 104-0 Intermediate Financial Accounting Applications 3
BC 211-1 Human Resource Management 3
BSBA Elec 2 BSBA Elective 2 3
TM 201-1 Database Managemant 3
GE 114-0 Art Appreciation 3
GE 122-0 Literature 3
GE 151-0 Panitikan 3
END 103-0 Enderun Experience : Level 3 1
PE 201-0 Physical Fitness 3 2
TOTAL UNITS 24

Semester 2

BC 208-1 Intermediate Managerial Accounting Applications 3
BC 206-0 Operations Management 3
BC 210-1 International Trade and Agreements 3
TM 202-1 Management of Computer Networks 3
TM 301-1 Management of Human Computer Interaction 3
GE 152-1 Filipino sa iba’t Ibang Disiplina 3
END 104-0 Enderun Experience : Level 4 1
PE 210-0 Physical Fitness 4 2
TOTAL UNITS 21
Third Year

Semester 1

BC 205-0 Business Communication 3
BC 213-1 Taxation 3
BC 314-1 Good Governance and Social Responsibility 3
GE 118-0 Life and Works of Rizal 3
TM 302-1 Ethics in Information Technology 3
BSBA Elec 3 BSBA Elective 3 3
END 105-0 Enderun Experience : Level 5 1
NS 101-0 Nat Service Training Program 1 3
TOTAL UNITS 22

Semester 2

BC 103-0 Management Tools & Techniques 3
BC 316-1 Business Research 3
BC 315-1 Strategic Management 3
TM 303-1 Business Intelligence 3
TM 304-1 Information and Computer Security Management 3
BSBA Elec 4 BSBA Elective 4 3
END 106-0 Enderun Experience : Level 6 1
NS 102-1 Nat Service Training Program 2 3
TOTAL UNITS 22
Fourth Year

Semester 1

BC 417-1 Feasibility Study 4
OM 408-1 Special Topics in Operations Management 3
BSBA Elec 5 BSBA Elective 5 3
BC 212-1 BSBA Internship 1 3
END 107-0 Enderun Experience : Level 7 1
TOTAL UNITS 14

Semester 2

BC 418-1 BSBA Internship 2 5
END 108-0 Enderun Experience : Level 8 1
TOTAL UNITS 6

Major in Sustainability Management

First Year

Semester 1

BC 109-0 Statistics and Data Analytics 3
BC 102-0 Basic Microeconomics 3
GE 111-0 Purposive Communication 3
GE 112-0 Understanding the Self 3
GE 113-0 Mathematics in the Modern World 3
GE 119-0 Contemporary World 3
BSBA Elec 1 BSBA Elective 1 3
END 101-0 Enderun Experience : Level 1 1
PE 101-0 Fundamentals of Physical Fitness 2
TOTAL UNITS 24

Semester 2

BC 101-0 Intermediate Marketing Management 3
BC 209-0 Business Law – Obligations and Contracts 3
SU 101-0 Principles of Sustainability 3
GE 117-0 Ethics 3
GE 115-0 Readings in Philippine History 3
GE 116-0 Science, Technology and Society 3
END 102-0 Enderun Experience : Level 2 1
PE 110-0 Physical Fitness 2 2
TOTAL UNITS 21
Second Year

Semester 1

BC 104-0 Intermediate Financial Accounting Applications 3
BC 211-1 Human Resource Management 3
BSBA Elec 2 BSBA Elective 2 3
SU 110-0 Sustainable Planet 3
GE 114-0 Art Appreciation 3
GE 122-0 Literature 3
GE 151-0 Panitikan 3
END 103-0 Enderun Experience : Level 3 1
PE 201-0 Physical Fitness 3 2
TOTAL UNITS 24

Semester 2

BC 208-1 Intermediate Managerial Accounting Applications 3
BC 206-0 Operations Management 3
BC 210-1 International Trade and Agreements 3
SU 120-0 Green Buildings, Hotels and Resorts 3
SU 201-0 Sustainable Cities and Transportation 3
GE 152-1 Filipino sa iba’t Ibang Disiplina 3
END 104-0 Enderun Experience : Level 4 1
PE 210-0 Physical Fitness 4 2
TOTAL UNITS 21
Third Year

Semester 1

BC 205-0 Business Communication 3
BC 213-1 Taxation 3
BC 314-1 Good Governance and Social Responsibility 3
GE 118-0 Life and Works of Rizal 3
SU 210-0 Sustainable Food Systems 3
BSBA Elec 3 BSBA Elective 3 3
END 105-0 Enderun Experience : Level 5 1
NS 101-0 Nat Service Training Program 1 3
TOTAL UNITS 22

Semester 2

BC 103-0 Management Tools & Techniques 3
BC 316-1 Business Research 3
BC 315-1 Strategic Management 3
SU 230-0 Energy, Water, Waste Mgt Technologies 3
SU 301-0 Green Product Design and Life-Cycle Analysis 3
BSBA Elec 4 BSBA Elective 4 3
END 106-0 Enderun Experience : Level 6 1
NS 102-1 Nat Service Training Program 2 3
TOTAL UNITS 22
Fourth Year

Semester 1

BC 417-1 Feasibility Study 4
SU 320-0 Sustainability Metrics and Reporting 3
BSBA Elec 5 BSBA Elective 5 3
BC 212-1 BSBA Internship 1 3
END 107-0 Enderun Experience : Level 7 1
TOTAL UNITS 14

Semester 2

BC 418-1 BSBA Internship 2 5
END 108-0 Enderun Experience : Level 8 1
TOTAL UNITS 6